Introducing the Inaugural OLED 4K UHD TV Series by Sharp, Featuring the Innovative Roku TV Streaming Platform

By DaMarko Webster

Sharp Home Electronics Company of America has officially launched its latest range of TVs, marking its return to the US television market. The lineup includes Sharp Roku TV OLED 4K UHD with HDR10 and LCD 4K UHD TVs, with the OLED models proudly carrying the AQUOS™ TV sub-branding, synonymous with cutting-edge technology and quality.

Setting a global precedent, the Sharp Roku TV OLED 4K Ultra HD with HDR10 TV models introduce the user-friendly Roku experience to OLED televisions for the first time. These TVs are available in 55″ Class (54.5″ Diag.) and 65″ Class (64.5″ Diag.) screen sizes and come equipped with Dolby Vision IQ™ and Dolby Atmos® technologies.

Sharp’s collaboration with the Roku TV streaming platform grants consumers access to an extensive array of free, live, and trending TV content, along with automatic updates for popular apps and new features. The inclusion of a voice remote and compatibility with the Roku mobile app allows users seamless control of their Sharp Roku TV. Moreover, these models seamlessly integrate with Apple AirPlay, Apple Home, Amazon Alexa, and Google Home devices, contributing to a unified smart home ecosystem.

Jim Sanduski, President of Sharp Home Electronics Company of America, expressed enthusiasm about the partnership, stating, “We are pleased to be working with Roku to support our return to a US market as competitive as televisions.” Sanduski emphasized the immersive experience offered by the AQUOS OLED panel and the wealth of entertainment options brought by Roku.

Key features of the Sharp AQUOS OLED 4K UHD TVs include:

Video Display Technologies:

1. Dolby Vision IQ™: Enhances Dolby’s HDR technology by optimizing picture performance according to ambient light.
2. High Dynamic Range (HDR10): Enhances color vibrancy, maximizes contrast, and minimizes data loss in bright or dark areas.
3. Hybrid Log-Gamma (HLG): Improves color reproduction and contrast for digital video broadcasting.

Audio Technologies:

1. The 30W (15W+15W) Speaker System and Dolby Atmos®: Deliver immersive sound with depth, clarity, and detail, even at lower volume settings.

Gaming Display Technologies:

1. Native 120Hz panel, Variable Refresh Rate (VRR): Allows the TV to adjust its refresh rate in real-time to match the frame rate outputted by a gaming console or PC.
2. Auto Low Latency Mode (ALLM): Minimizes latency by turning off motion processing features.

Tom McFarland, Vice President of Business Development at Roku, expressed excitement about contributing to Sharp’s return to the US television market, emphasizing the opportunity for customers to experience the stunning audiovisual capabilities of Sharp OLED TVs with Roku, America’s leading TV streaming platform.

Peter Weedfald, Senior Vice President of Sales & Marketing for Sharp Home Electronics Company of America, highlighted the significance of the Sharp Roku TV OLED 4K Ultra HD with HDR10 TVs, equipped with Dolby Vision IQ™ and Dolby Atmos® technologies, in fulfilling consumers’ entertainment dreams.