Rocket Homes Unveils Groundbreaking AI-Powered Apple CarPlay Integration, Revolutionizing the Path to Homeownership

By Brian K. Neal

Rocket Homes, the tech-driven real estate service provider and a component of Rocket Companies , has just unveiled an innovative dimension to its offerings with the integration of its iOS app into car, truck, and SUV infotainment screens via Apple CarPlay. This strategic move transforms the mundane commute into an engaging and seamless segment of the homebuying journey.

Now, the Rocket Homes app seamlessly merges the house-hunting experience with the open road. Within the “Nearby” tab of the Rocket Homes app on CarPlay, users can explore homes listed for sale. With a simple tap on the vehicle’s screen, drivers can effortlessly access directions to the desired home, connect with an agent, or save listings to their “Favorites.” Upon reaching their destination, users can delve deeper into detailed photos and specifications of each home using the app on their iPhone.

Doug Seabolt, CEO of Rocket Homes, highlighted the convenience offered by the Rocket Homes app for busy homebuyers on the move, stating, “The Rocket Homes app is making house hunting more convenient for busy homebuyers on-the-go. When looking for a new home, the search never stops – even when you are driving around town. That was the thought that led to this feature. Now, when home shoppers see a place that catches their eye, they do not need to remember an address, cross streets, or a phone number because Rocket Homes has it handled for them.”

According to a recent report from Rocket Mortgage, exploring properties is a prolonged and pivotal stage in the homeownership journey, lasting months or even years. Rocket Homes employs advanced artificial intelligence (AI) and machine learning capabilities to understand a home shopper’s preferences through “Favorited” listings in CarPlay or the mobile app. The app then showcases nearby homes aligning with the user’s individual preferences, streamlining the often time-consuming house hunting process.

Eric Prigot, Founder and Principle Real Estate Agent at The Collective Team at Compass, praised the innovation, stating, “By using the Rocket Homes app through CarPlay, homebuyers are able to visualize what their future could look like in real-time, bringing real estate to life right on the street where buyers could potentially live.”

With over 98% of cars in the U.S. supporting CarPlay and the majority of smartphone owners using iPhones, the Rocket Homes Apple CarPlay feature strategically meets homebuyers where they spend an average of 1,000 hours a year – in their cars. This transforms a previously music-centric or podcast-filled time into a pivotal moment in the journey towards homeownership.

Rocket Homes’ commitment to innovation and user experience is underscored by its inclusion in the App Store’s list of Best Apps for Homebuying and recognition on Apple’s list of Best Apps for iOS 17. Homebuyers can access the Rocket Homes app from the App Store, seamlessly integrating it into their Apple CarPlay dashboard for a more immersive and efficient homebuying experience. For those looking to buy or list a home, consult with a real estate agent, or seek additional information, visit RocketHomes.com.