Samsung Unveils The Frame with Exclusive Collection of Iconic Artist Keith Haring’s Work

By DaMarko Webster

Samsung Electronics, a global leader in the display industry, has unveiled a new chapter in digital art by introducing a collection of 122 iconic pieces by the legendary artist Keith Haring to the Samsung Art Store. The launch, scheduled for December 1, brings Haring’s indelible legacy to homes worldwide, showcasing his vibrant and influential work from the 20th century.

Seline Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics, expressed enthusiasm about the collaboration, stating, “We’re thrilled to bring the power and vitality of this contemporary master to the Samsung Art Store. Keith Haring created a visual language that is recognizable around the world, and we’re delighted to provide these artworks on a digital platform for our global audience to enjoy at home.”

Keith Haring, a pivotal figure in New York’s urban street culture during the 1980s, is renowned for his distinctive style and social awareness projects. Inspired by the city’s street art, Haring exhibited his work globally and engaged in initiatives such as literacy campaigns and anti-AIDS programs.

Samsung Art Store users can now access Haring’s iconic pieces, including “Radiant Baby,” “Retrospect,” and “Untitled (Dancing Dogs),” making these revered artworks more accessible to a global audience. The collection is curated and optimized specifically for The Frame’s 16:9 screen ratio.

David Stark, Founder and President of Artestar, the international brand licensing and consulting agency representing the Keith Haring Studio, remarked on the collaboration, stating, “Working with Samsung Art Store felt like a great opportunity to share Keith Haring’s iconic artwork with a global audience. Keith lived by the ethos of ‘art is for everybody,’ and The Frame allows his work to enter the homes of fans and newcomers alike. We hope this collection will spark interest in Haring and his legacy.”

Haring’s artistic endeavors extended beyond personal expression, as he contributed to various community projects, creating murals, sculptures, and paintings to support hospitals, underprivileged children’s groups, and community health organizations. His foundation continues to collaborate with institutions to commemorate his impactful work, showcased in retrospectives internationally and held in major private and public collections.

Since its establishment in 2017, Samsung Art Store has been at the forefront of providing users with an immersive art experience, collaborating with renowned artists, museums, and galleries. Alongside the Keith Haring collection, the platform hosts thousands of digital artworks from masters such as Gustav Klimt, Kandinsky, and Van Gogh, as well as digital art collections from esteemed global institutions, including Tate in London, the Prado Museum in Madrid, and the Belvedere Museum in Vienna.