Lacoste Unveils Arthur Fils as Official Brand Ambassador

By DaMarko Webster

Renowned luxury brand Lacoste has secured a notable addition to its roster in the form of Arthur Fils. At the age of just 19, Fils claimed his inaugural ATP title, swiftly propelling him to the status of the youngest player within the men’s top 50 by July 2023.

In aligning with the likes of tennis heavyweights Novak Djokovic, Daniil Medvedev, and Grigor Dimitrov, Lacoste emphasized that the top-ranked player in his category has made a natural choice in joining forces with the iconic brand to further his progression in the sport.

Fils emerges as a high-profile signing for Lacoste, with a burgeoning career highlighted by significant victories in Grand Slam and Masters 1000 tournaments, signaling the anticipation of a title-laden future for the rising sportsman.

Noteworthy is Lacoste’s role as Fils’ equipment provider, coupled with his ambassadorship for the brand’s textile and eyewear collections. CEO Thierry Guibert expressed that Fils’ professionalization is a logical evolution in his career, emphasizing Lacoste’s commitment to accompanying him on his journey to victory. Guibert added, “His desire to inspire the next generation of players and make a lasting impact on the world of tennis, all while staying true to his roots, perfectly aligns with the values we cherish.”

Fils, in turn, acknowledged Lacoste’s integral place in tennis history, embodying the legacy of René Lacoste and the legend of Les Mousquetaires. Reflecting on his decision to join Lacoste, Fils stated, “For me, joining Lacoste today means becoming part of a company that is both iconic and on a human scale, assuring myself of excellent support daily, as well as for major tournaments.” The partnership signifies a harmonious blend of athletic prowess, brand legacy, and shared values, marking a significant chapter in Arthur Fils’ promising tennis career.