Black Promoters Collective Reveals Thrilling Collaboration with Jazz In The Gardens Music Festival, Showcasing Headlining Performance by Maxwell

Jazz In the Gardens 2024

By DaMarko Webster


In a resounding announcement that echoes through the corridors of the music industry, the Black Promoters Collective (BPC) proudly unfurls the banner of a groundbreaking alliance with Jazz in the Gardens (JITG). This heralds not merely a partnership, but a seismic shift destined to redefine and expand the very essence of the iconic festival experience. The strategic collaboration, inked with the imprimatur of the City of Miami Gardens, is poised to catapult the revered Jazz in the Gardens music festival to unprecedented heights.

Mark your calendars for Saturday, March 9th, and Sunday, March 10th, 2024, as the hallowed grounds of Hard Rock Stadium—home to the Miami Dolphins, Miami Tennis Open, and Formula One Racing—prepare to resonate with the pulsating beats of JITG. This venue, chosen with discernment, mirrors the vibrancy and dynamism synonymous with the South Florida ethos.

Embarking on this symphony of sonic jubilation, promoter presale tickets take the spotlight today, Thursday, December 21, at 10 AM local time, accessible exclusively via the code BPC. The stage is set, the audience poised, and anticipation crescendos.

Grammy™ award-winning virtuoso Maxwell takes center stage as the festival’s headliner, a soul-stirring maestro whose melodies promise to weave a tapestry of magic. Joining the luminaries are a constellation of talents, including the iconic Babyface, the inimitable Jeezy, the legendary Scarface, the soulful Jaheim, the enchanting Tamia, the mesmerizing Marsha Ambrosius, the dynamic October London, and the ever-energetic DJ Cassidy’s Pass the Mic Live! with special guests. Hosting this auditory feast are none other than the charismatic duo, Rickey Smiley and Jess Hilarious.

Troy Brown, BPC Partner and CMO, expresses unbridled enthusiasm, stating, “BPC is thrilled to work alongside the City of Miami Gardens to enhance the already vibrant Jazz in the Gardens brand and take it to the next level.” Noteworthy is BPC’s commitment to infuse the Afrobeat genre into the festival’s tapestry, promising an unparalleled experience for attendees.

Mayor Rodney Harris echoes the sentiment, stating, “We are so excited to be hosting the 17th annual Jazz in the Gardens Music Festival. This year’s partnership with the Black Promoters Collective promises an enhanced festival experience and a lineup of talented artists who represent the diverse culture we have in Miami Gardens and the South Florida region.”

This year’s festival promises to be an opulent spectacle, with the introduction of a vibrant marketplace—a kaleidoscopic journey offering rebranding strategies, accelerated storytelling, and innovative brand sponsorship activation. The addition of a newly installed food truck village adds a gastronomic dimension to the festivities.

The collaboration between BPC and JITG is not merely a confluence of musical notes; it’s a celebration of diversity and a testament to the power of unity. This fusion of R&B, Soul, Afrobeat, and Hip-Hop genres aims to resonate across diverse age groups, creating a dynamic and inclusive atmosphere.

As the Black Promoters Collective charts this course into the festival realm, this collaboration with JITG signifies a pivotal milestone in their growth, expanding their footprint into festivals and other live performance markets. The partnership aligns seamlessly with BPC’s commitment to redefine the live performance experience, assuring all attendees an indelible imprint on their musical souls. Jazz in the Gardens 2024 is not merely a festival; it’s a promise of an immersive journey through the kaleidoscopic tapestry of music, culture, and unity.