NBA Title Holder Nikola Jokić Shares Insights on Exclusive Partnership with Performance Footwear Brand 361° for Signature Shoe Line

NBA Champion Nikola Jokić Signs Signature Shoe Deal with Performance Brand 361°

By Benjamin Webster

After clinching an NBA championship and making a strong start to the new season, Denver Nuggets’ standout player, Nikola Jokić, has officially inked a signature shoe deal with the renowned performance footwear brand, 361°. The news initially surfaced unexpectedly, causing a buzz throughout the basketball community. Today, Jokić has broken the silence, confirming the partnership and delving into his exciting new role as the Global Brand Ambassador for 361°.

Hailing from Sombor, Serbia, Nikola Jokić, drafted 41st overall by the Denver Nuggets in 2014, is widely regarded as one of the greatest draft steals in NBA history. With two regular season MVPs, an NBA championship, and a finals MVP under his belt, Jokić is now making his mark in the signature shoe realm with 361°.

Founded in 2003 with a philosophy rooted in the “One Degree Beyond” mentality, 361° believes that wellness extends beyond physical activity—it’s a way of living that enriches life. Initially focused on running shoes, the brand has expanded its offerings to include athletic apparel and basketball shoes, with a global presence in over 6,000 stores across nearly every continent.

Expressing his enthusiasm for the partnership, Jokić stated, “I’m very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world. The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon.”

The unveiling of Nikola Jokić’s inaugural signature performance basketball shoe with 361° is eagerly anticipated. In the meantime, Jokić will sport the Big3 Future High on the court, the latest performance basketball shoe from 361°. While the Big3 Future High remains exclusive to Jokić, a low-cut version will be made available for public release.

Crafted for peak performance, the Big3 Future Low incorporates state-of-the-art technology from 361°, featuring a Carbon Fiber Woven Upper for stability and breathability, a Mōrphit Lacing System for lockdown and flexibility, a QU!KCTECH midsole for cushioning and durability, a Soarplate for enhanced stability during lateral movements, and a QU!KFLAME PEBA nylon cushion for added comfort and energy return under the heel—all packaged in a lightweight design.