Canada Goose Unveils Exclusive Collaboration with KidSuper and NBA All-Star Shai Gilgeous-Alexander

Canada Goose & NBA Collection with KidSuper ‘Play in the Open’ campaign. (CNW Group/Canada Goose)

By DaMarko Webster

Canada Goose has taken a bold step in the realm of fashion and sports with its latest collaboration, teaming up with Brooklyn-based brand KidSuper and NBA All-Star Shai Gilgeous-Alexander. This venture is part of Canada Goose’s extensive partnership with the National Basketball Association (NBA), and it introduces Gilgeous-Alexander as the newest Global Brand Ambassador for the renowned outerwear company.

To mark the commencement of this exciting collaboration, Canada Goose has launched a global campaign, ‘Canada Goose & NBA with KidSuper,’ featuring Shai Gilgeous-Alexander as the campaign’s focal point. Known for his exceptional skills on the basketball court, Gilgeous-Alexander has also become a prominent figure in the fashion world, earning the title of GQ’s Most Stylish Man of the Year in 2022.

Dani Reiss, Chairman & CEO of Canada Goose, expressed enthusiasm about the partnership, highlighting the synergy between Shai Gilgeous-Alexander’s multifaceted excellence and Canada Goose’s enduring legacy. Reiss emphasized that both the NBA and its players, including Gilgeous-Alexander, play pivotal roles in shaping taste and style.

The collaboration extends to a limited-edition collection, ‘Canada Goose & NBA with KidSuper,’ representing a fusion of art, culture, and sports. Designed by Colm Dillane, the founder of KidSuper, the collection embraces a vibrant and energetic take on streetwear, incorporating Canada Goose’s signature performance luxury DNA. Dillane’s maximalist creations, adorned with his own figurative paintings and drawings, reflect the dynamic energy of diverse and cultured communities.

The capsule collection serves as a celebration of community building through art and sports, providing a whimsical and lighthearted approach to streetwear. Fans are invited on a journey of discovery through KidSuper’s distinctive lens, exploring the joy of close-knit communities and the wonders of the natural world.

Colm Dillane’s original artwork takes center stage in the collection, featuring two unique pieces. ‘Purple Crowd’ pays homage to the excitement of sports, depicting an abstract group of fans within a stadium, while ‘Landscape’ illustrates snowy mountain peaks and frozen waters, embodying Canada Goose’s ‘Live in the Open’ ethos.

In essence, the Canada Goose & NBA Collection with KidSuper represents a collaborative effort that pushes the boundaries of art and design, creating a one-of-a-kind collection that seamlessly blends fun and functionality.