Usher Joins Forces with Skims Mens for Latest Campaign
By DaMarko Webster
Usher takes center stage as the leading figure in Skims Men’s latest campaign, coinciding with the launch of his ninth studio album, “Coming Home.”
Photographed by Donna Trope, the campaign showcases Usher in Skims’ renowned stretch and cotton collections, celebrated for their luxurious textures and comfortable fits. Introducing a fresh array of colors – Stone, Midnight Blue, Military, and Oxblood – the line expands its palette to cater to the contemporary man.
Expressing his enthusiasm for the collaboration, Usher highlights the harmony between his music and Skims’ philosophy. “Kim has been a longtime friend and supporter of my work, so collaborating on a campaign that aligns with both our highly anticipated releases was a natural fit,” he remarked. As a special treat for fans, the partnership offers an exclusive limited edition digital download of “Coming Home” on the Skims website. This version features alternate cover art and an additional track, “Naked,” enhancing the album experience for Usher’s audience.
Skims, under Kim Kardashian’s visionary leadership, continues to push boundaries since its inception. The brand’s venture into menswear last October garnered widespread acclaim, solidifying its position in the fashion landscape. Additionally, Skims was appointed as the official underwear partner of the NBA last fall. Demonstrating a commitment to inclusivity, the brand offers sizing options ranging from XS to 5X, ensuring a perfect fit for every man. Skims’ dedication to comfort and style is complemented by its innovative marketing approach, evidenced by collaborations with prominent athletes and artists such as Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander, further establishing its prominence in both fashion and sports arenas.
The exclusive collection will be available solely on skims.com starting February 12th, offering sizes from XS to 5X. Prices range from $16 USD to $44 USD for individual pieces and $42 USD to $98 USD for packs.
