Urban Decay and Los Angeles Sparks Renew Sponsorship for 2024 WNBA Season
By Leslie Ash
Urban Decay, the high-performance color cosmetics brand, and the Los Angeles Sparks have announced the renewal of their sponsorship deal for a second consecutive season.
Urban Decay reaffirms its commitment to supporting women’s sports and empowerment by continuing as the official makeup sponsor of the Sparks. This partnership celebrates the intersection of beauty, athleticism, and inclusivity, reflecting Urban Decay’s core values. The successful collaboration during the 2023-2024 season generated over 28 million impressions across social and press outlets, with more than 1,000 media mentions. Fans can look forward to Urban Decay hosting Pride Night, Fan Appreciation Night, Sparks Player for a Day, and more this season at Crypto.com Arena.
Urban Decay and the Sparks will also launch the “Where Beauty Meets Game” campaign, transforming the arrivals tunnel into a stylish entrance where players can showcase their personal flair. This campaign highlights the fusion of beauty and sport, celebrating the combination of physical prowess, competitive spirit, style, and glamour embodied by every Sparks player.
As part of the sponsorship, Urban Decay will continue to provide high-performance makeup products to Sparks players, enhancing their on-court performance while promoting individual expression and confidence. From pre-game rituals to post-game celebrations, Urban Decay’s products will allow athletes to display their unique styles both on and off the court.
“The WNBA is at a pivotal moment in American culture, where women’s sports are increasingly valued, celebrated, and empowered,” said Arnaud Kerviche, VP of Marketing at Urban Decay. “The sponsorship is part of our ‘Moments That Move Us’ program, a long-term commitment to dedicating resources and providing a platform for community programming that inspires change and fosters connection. This initiative spans sports, music, art, and, of course, makeup. Urban Decay is honored to be part of this movement, celebrating talented female athletes and the WNBA, an organization we wholeheartedly support.”
“We are delighted to extend our partnership with Urban Decay for another season,” said Sparks President Christine Monjer. “Their commitment to championing women aligns perfectly with our mission as a team. With Urban Decay’s support, we aim to elevate the WNBA experience for our fans while inspiring the next generation of athletes and makeup enthusiasts.”
The ongoing partnership between Urban Decay and the Los Angeles Sparks symbolizes the synergy between sports and beauty, highlighting the importance of diversity, inclusivity, and self-expression.
