Drake Unveils NOCTA Basketball Campaign Featuring Kevin Durant

By DaMarko GianCarlo

Drake took to Instagram on Monday (Nov. 6) to share a new promotional video for Nike’s NOCTA Basketball campaign, showcasing NBA star Kevin Durant. The video reveals Durant in various items from the collaboration, set in a room adorned with money, with a shot of Durant in his Phoenix Suns jersey displayed on a nearby television. Drake’s description reads, “EASY MONEY. NOCTA Basketball, on and off-court performance apparel.” The collection is available for purchase on the brand’s official website starting today (Nov. 7).

The NOCTA Basketball line includes jackets, pants, knit tops, leggings, socks, boxers, and headbands, incorporating materials such as velour and Nike’s Dri-FIT technology. The recently released Glide kicks are also featured in multiple colorways.

NOCTA, which stands for “nocturnal creative process,” was introduced by Drake in 2020 with the aim of Nike embracing entertainers in a manner similar to athletes. Drake expressed his vision on Nike’s website, stating, “I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes.” He emphasized creating functional, comfortable fits for those on the move, characterized by individuals working hard to achieve their goals without taking shortcuts.

In 2021, Drake expanded the NOCTA brand with a golf collection inspired by his uncle, Stephen Sher, whom he described as “one of my idols.” The collection pays tribute to Sher, who mentored Drake and exemplified dedication and loyalty in life.