Globant and Formula 1 have unveiled a multi-year partnership aimed at elevating the digital experiences within the world of Formula 1

By DaMarko Webster

Globant and Formula 1 have joined forces in a multi-year partnership extending until 2026, aimed at enhancing the digital journey for both F1 teams and fans. As an Official Partner, Globant will lend its expertise to Formula 1 in constructing top-notch IT systems and products.

In their inaugural project, Globant, boasting a workforce of over 29,000 professionals across 33 countries, will leverage its innovative technologies to revamp and enrich the digital experiences for F1 fans and key stakeholders. This includes upgrading the content delivery system utilized on the pit wall and introducing a real-time streaming solution, offering F1 and stakeholders a distinctive multi-channel media experience.

Throughout the partnership, F1 will harness leading-edge Globant technology to bolster digital connections with fans, fostering unforgettable moments for attendees at Grands Prix, both on and off the track. Martin Migoya, Co-Founder and CEO of Globant, expressed pride in partnering with Formula 1, lauding it as the pinnacle of technological advancement in sports. Migoya highlighted Globant’s commitment to crafting technology that thrills, aligning seamlessly with Formula 1’s ethos of pushing athletes to excel and delighting millions of fans globally.

Wanda Weigert, Chief Brand Officer at Globant, emphasized their mission to use technology to amplify passion and enhance user and fan experiences. With successful collaborations with prestigious entities like FIFA, Major League Rugby, and the Los Angeles Clippers, among others, Weigert sees the partnership with Formula 1 as another opportunity to showcase Globant’s ability to elevate customer experiences and drive substantial value for businesses worldwide.

Jonny Haworth, Director of Commercial Partnerships at Formula 1, hailed the partnership with Globant as an exciting endeavor to further enhance the digital experience for fans and teams at the track. Acknowledging F1’s history of innovation, Haworth believes this collaboration will leverage the latest technology to provide fans with extraordinary experiences.

Pete Samara, Director of Strategic Technical Ventures at Formula 1, highlighted the partnership’s significance in advancing key IT systems to better serve the passionate fanbase and stakeholders of the sport. Together, they aim to propel F1’s at-event digital experience into a new era, leveraging Globant’s technical prowess and their shared commitment to pushing boundaries in innovation.