Julio Rodríguez and Christian Pulisic Team Up with Candace Parker on Muscle Milk’s Athlete Roster, Shine in “Strength for it All” Campaign

By DaMarko Webster

This spring, Muscle Milk is gearing up with an impactful marketing blitz, an impressive lineup of athletes, and an innovative addition to its product range: Muscle Milk Plant Protein shakes.

The “Strength for it All” campaign features prominent sports figures such as MLB star Julio Rodríguez, 7-time WNBA All-Star Candace Parker, and soccer sensation Christian Pulisic. Through this campaign, Muscle Milk emphasizes that strength transcends the confines of the gym, empowering individuals to tackle life’s challenges, big or small. Whether it’s hitting the weights or strolling with a future athlete, Muscle Milk promises to support you in embracing your strength in every aspect of life.

Marissa Pines, Muscle Milk’s senior marketing director, highlights the campaign’s focus on showcasing the parallels between the resilience needed for everyday tasks and the rigorous routines of professional athletes. The brand aims to make its products inclusive and accessible to people from all walks of life.

Newcomer Julio Rodríguez, known for his electrifying performance in Major League Baseball, brings his vibrant energy to Muscle Milk’s campaign. Having made waves in his rookie MLB season and continuing to impress, Rodríguez epitomizes the brand’s ethos of strength in action.

MLB star Julio Rodríguez joins the Muscle Milk athlete roster and stars in the “Strength for it All” campaign.

Candace Parker, a stalwart partner of Muscle Milk, returns to headline another campaign. Beyond her on-court prowess, Parker has played a pivotal role in the brand’s community initiatives, including the recent unveiling of the Muscle Milk Fitness Court® in Atlanta.

Joining the roster is global soccer sensation Christian Pulisic, adding his star power to Muscle Milk’s campaign. Pulisic will feature prominently in the campaign’s next phase, debuting during the peak of international soccer season in May.

The campaign, crafted by adam&eveDDB New York, will roll out nationwide in early April across various platforms, including streaming services, online video, and social media.

In tandem with this campaign, Muscle Milk introduces its first-ever plant-based offering: Muscle Milk Plant Protein shakes. These shakes boast 25-30 grams of protein per serving and come in two delectable flavors: Chocolate and Caramel Vanilla. Christian Pulisic will be the face of the Muscle Milk Plant Protein line in the upcoming campaign installment, showcasing the new shakes alongside other Muscle Milk products.

Pulisic expresses his enthusiasm for the partnership, emphasizing the seamless integration of Muscle Milk into his daily routine, both on and off the field. He looks forward to fans experiencing the new Muscle Milk Plant Protein shakes, particularly the indulgent Caramel Vanilla flavor, perfect for post-practice recovery or post-game rejuvenation.