Lenny Kravitz to Rock the UEFA Champions League Final Kick Off Show Presented by Pepsi
By Jasmine Pena
Pepsi® and UEFA are thrilled to announce that legendary rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on June 1st at Wembley Stadium in London. This marks the eighth year that Pepsi and UEFA have celebrated the final with this eagerly anticipated event, promising an unforgettable experience just minutes before the biggest match in club football.
The Grammy-award-winning artist, renowned for his dynamic stage presence and iconic hits, has captivated audiences for decades with his genre-defying sound. Kravitz, who recently received a star on the Hollywood Walk of Fame, has been diligently working on his highly anticipated album, Blue Electric Light, set to launch on May 24th—just a week before the UEFA Champions League Final Kick Off Show.
To build excitement for this highly anticipated performance, Pepsi will release an energetic short film titled ‘Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi’ later today. The film features the UEFA Champions League anthem being whistled as Kravitz walks down a tunnel, paintbrush in hand, painting the walls Pepsi Blue. He struts past the majestic UEFA Champions League trophy, steps onto the hallowed turf of Wembley Stadium, and the camera reveals a blue mural of his face covering the pitch, setting the stage for the ultimate show.
Kravitz commented: “I’m really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart. It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store.”
Eric Melis, VP of Global Brand Marketing – Pepsi at PepsiCo, added: “As a brand with a rich heritage in both music and football, we are proud to bring together, in the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance live from Wembley Stadium. Lenny Kravitz is a legend who adds unparalleled dynamism and energy to the show. He embodies our ‘Thirsty For More’ philosophy, celebrating people’s thirst for life—we can’t wait to see how fans react to this unmissable show.”
Guy-Laurent Epstein, UEFA marketing director, said: “This year’s UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year’s final. Our longstanding partnership with Pepsi fills us with pride as we collaborate to make this flagship match more memorable and entertaining for fans inside Wembley and those watching around the globe.”
Once again, Pepsi and UEFA have enhanced the UEFA Champions League final with a momentous music performance, showcasing the world’s most iconic artists and uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will air in over 200 countries and territories globally, just minutes before the club football season’s standout fixture, embodying Pepsi’s ‘Thirsty For More’ global platform.
