Monster Energy Returns as the Official Energy Drink Partner of the BIG3

By Dallas Trent

The BIG3 has just announced the return of its longstanding partner, Monster Energy, for the upcoming 2024 season. As part of this renewed collaboration, Monster Energy will once again serve as the Official Energy Drink of the BIG3 and will actively engage with fans in all 10 arenas throughout the league’s games. Moreover, Monster Energy will proudly present the highly anticipated third annual Monster Energy BIG3 Celebrity Game, scheduled for August 18, 2024, at TD Garden in Boston, MA.

Expressing his excitement, Ice Cube, co-founder, and CEO of BIG3, stated, “It’s amazing to have Monster back on board to help us bring the fire this summer. Over the past three years, Monster has become part of our league, and our fans and players alike know the BIG3 is better when powered by Monster. With our new partnership with X, our sponsors are getting the chance to be on the forefront of a new sports viewing experience, and we can’t wait to see where it takes us.”

Reflecting on the previous year’s collaboration, which featured Monster Energy talent such as BMX bikers, Monster Energy Girls, and a lineup of exciting celebrities for the 2023 Monster Energy BIG3 Celebrity Game, Ice Cube underscored the positive impact on underprivileged youth.

Dan McHugh, Chief Marketing Officer of Monster Energy, echoed the enthusiasm, stating, “Monster Energy is thrilled to be working with the BIG3 for our fourth consecutive season. Together, we’ve built a true partnership that has allowed us to break the mold and develop new and exciting ways to elevate our work. Each year, the BIG3 grows with astounding speed and brings us new opportunities to interact with our fans, and I can’t wait for them to see what we have in store for this summer.”