Paris Saint-Germain Set to Unveil World’s Largest Store on New York’s Fifth Avenue

By Marquis Bell

Paris Saint-Germain, the prominent French soccer team, is unveiling a new project just in time for the holiday season. Scheduled to open this December at 535 Fifth Avenue, the new store marks a significant upgrade from its previous location at 587 Fifth Avenue, which closed its doors on November 25th. The expanded space now encompasses 5,200 square feet (483 m2), reflecting the brand’s increasing influence and popularity.

Fabien Allegre, Chief Brand Officer of Paris Saint-Germain, expressed anticipation, stating, “We look forward to welcoming them to an even larger and more innovative store in December, still located on the iconic Fifth Avenue.” This expansion not only underscores the triumph of the Paris Saint-Germain brand but also highlights a unique boutique development strategy implemented globally.

More than just a size increase, the new store promises an unparalleled shopping experience. It will feature an extensive array of team wear, headwear, accessories, Nike and Jordan team gear, and exclusive collaborative products. Shoppers can expect distinctive fashion collections and Paris Saint-Germain designs inspired by New York, exclusively available at this location. A standout feature will be a customization station allowing fans to personalize their purchases. The store will also offer collectibles, including signed game and non-game jerseys, and other team merchandise.

Lawrence Berger, co-founder and partner at Ames Watson and owner of Lids, emphasized the purpose behind this expansion, stating, “This new store will be our largest to date, a premier destination offering unique licensed sports apparel, headwear, and accessories that are sure to appeal to our diverse customer base.”

Aligned with the club’s innovative merchandising partnership with Fanatics since 2020, the new Paris Saint-Germain store in New York represents a crucial step in the club’s global expansion. Managed by retail giant Lids, this initiative follows successful openings in the United States – Los Angeles, Las Vegas, Miami – and extends PSG’s international presence to major cultural capitals such as Seoul, Tokyo, London, and Doha.