Peloton Unveils Holiday Campaign: Empowering You to “Exercise on Your Terms”
By Grey Jackson
Peloton has unveiled its 2023 holiday campaign, titled “Work Out Your Way,” in collaboration with Stink Studios. This campaign is all about celebrating movement and the liberating feeling of immersing oneself in a workout, letting go of inhibitions. For those seeking an escape, especially amidst the holiday chaos, Peloton is ready to support your fitness journey, offering workouts whenever and wherever you prefer.
The hero of this sixty-second advertisement features Peloton Instructors Alex Toussaint and Kendall Toole, setting the stage for an extraordinary workout experience. Accompanied by the infectious 2000’s Hip Hop track “Tambourine” by Eve, the spot showcases the diverse ways individuals can move and groove with Peloton. Whether it’s cycling, walking, dancing, strength training, or more, the video paints a vivid picture of people having a blast while connecting with their workouts.
Oli Snoddy, Vice President of Consumer Marketing at Peloton, remarked, “At a time when most brands are talking about joy and togetherness, and fitness brands are still talking about goals, we wanted to do something very different. Whether as a complement to the holidays or an antidote to the season, we just wanted to show fitness as a fun vibe. A reminder that whatever you need…to sweat, to get stronger, to destress…you can always work out your way with Peloton.”
Cameron Temple, Executive Creative Director at Stink Studios, emphasized the idea that Peloton encourages you to work out without inhibition. Be yourself, wear what you like, sing out loud, and dance along. The campaign aimed to capture the genuine joy of a Peloton workout. Temple said, “We had a blast putting this campaign together, and that’s exactly what we wanted to capture in the spot: the genuine fun of a Peloton workout.”
The sixty-second anthem video can be found on Peloton’s official channels, while thirty-second and fifteen-second versions will begin airing in the United States and Canada across various platforms, including television, digital, and social media. This campaign also marks the start of Peloton’s holiday promotional offerings across its range of products.
