Rap Snacks Marks 30-Year Milestone, Unveils Worldwide Growth with Introduction to UK, Canada, and Spain Markets

By DaMarko Webster

Rap Snacks, hailed as the “Official Snack Brand of Hip Hop” and one of America’s fastest-growing Consumer Packaged Goods (CPG) brands, has now expanded its reach across the globe, debuting its iconic flavors in the United Kingdom, Canada, and Spain! Celebrating its 30th anniversary, this expansion not only amplifies the brand’s influence and success in the U.S. but also signifies a significant milestone in its journey towards becoming the preferred snack choice for consumers worldwide.

Founded by James Lindsay, whose vision was to celebrate the vibrant world of hip hop through snacks, Rap Snacks made waves in 1994 by featuring hip-hop artists on its packaging—a groundbreaking concept that revolutionized the snacking industry.

“This journey began over three decades ago with a dream nurtured by a kid from Philadelphia,” shared James Lindsay, Founder and CEO of Rap Snacks, during a launch event at the American Fizz distribution center in the UK. “I used to buy $.25 bags of chips, imagining owning my own business one day. Now, three decades later, we’re launching Rap Snacks internationally, expanding our flavors, culture, and impact.”

Rap Snacks has evolved into a cultural phenomenon, earning its title as the official snack brand of hip hop. With a diverse range of offerings from seasoned potato chips to corn chips, popcorn, ramen noodles, and beverages—all featuring the faces of iconic celebrities like Rick Ross, Lil Baby, Nicki Minaj, The Migos, NBA YoungBoy, Master P, and more—the brand has firmly established itself at the intersection of music, culture, and snacking.

Now, as Rap Snacks takes its flavors global, its recent launches abroad mark the beginning of an international snacking revolution, inviting consumers worldwide to savor its unique flavors and iconic packaging.

“This is an exciting moment for Rap Snacks as we share our flavor and culture with the world,” Lindsay added. “We’re not just launching snacks; we’re igniting a movement that transcends borders and unites cultures. While we embrace this opportunity to expand globally, our commitment to creating culturally relevant products with social impact remains steadfast as we enter the global arena. This is a significant achievement for a 100% Black-owned CPG brand.”

The brand’s success in domestic markets has paved the way for its global expansion. In 2022, Rap Snacks introduced its first multipack at Sam’s Club, a major U.S. retailer, featuring a variety of chips including Rick Ross’ Sweet Chili Lemon Pepper and Lil Baby’s All In. Today, Rap Snacks is available in leading retail stores across America, including Citi Trends, Walmart, and Target, with more retailers joining the list, underscoring the brand’s commitment to domestic growth alongside its global expansion.

But the brand’s growth extends beyond snacks. In a historic move, Rap Snacks became the first 100% Black-owned food brand distributed by Sodexo at Clark Atlanta University, a Historically Black College and University (HBCU), reinforcing its dedication to supporting educational institutions and inspiring future entrepreneurs.

In another groundbreaking move, Rap Snacks ventured into transportation with Rap Snacks Trucking, solidifying its position as a leader in logistics and ensuring timely delivery of its products nationwide.

With a mantra of “can’t stop, won’t stop,” Rap Snacks has earned respect across entertainment, CPG, food and beverage, and business industries as one of the most iconic and innovative cultural brands of our time. And as the brand continues to reach new heights, one thing is clear—this is just the beginning!