SKIMS Designated Official Underwear Sponsor for the NBA, WNBA, and USA Basketball
By DaMarko GianCarlo
The National Basketball Association (NBA) and SKIMS have officially unveiled a dynamic, multiyear partnership that designates SKIMS as the official underwear sponsor for the NBA, the Women’s National Basketball Association (WNBA), and USA Basketball. The collaboration was enthusiastically announced by Kim Kardashian, Co-Founder & Creative Director of SKIMS, who expressed her pride in the partnership and its representation of SKIMS’ expanding cultural influence. She emphasized the potential for SKIMS and the NBA to unite people from diverse backgrounds through fashion, sports, and talent, and she eagerly anticipated the evolution of this partnership.
Jens Grede, Co-Founder & CEO of SKIMS, also shared his excitement about joining forces with the NBA. He recognized the NBA’s contemporary approach and its profound impact on pop culture, entertainment, and fashion within the world of sports. Grede expressed that the partnership offered a unique opportunity for SKIMS and the NBA to engage the next generation of fans through the exciting world of basketball.
NBA Commissioner Adam Silver acknowledged SKIMS as one of the most influential brands in contemporary culture, affirming the league’s anticipation of delivering distinctive experiences, novel offerings, and premium products to NBA fans and SKIMS users through this innovative partnership.
Together, SKIMS, the NBA, WNBA, and USA Basketball are set to harness the influence of basketball to create anticipation and demand by showcasing their presence in unexpected and creative ways. Fans can expect to witness the fruits of this partnership at future flagship events, including the NBA All-Star and the NBA In-Season Tournament.
Notably, SKIMS introduced its menswear line on October 26, 2023, featuring three collections of everyday essentials, prioritizing comfort while bringing its expertise in style, fit, and comfort to a new audience. The launch was celebrated with a brand campaign titled “Every Body is Wearing SKIMS,” which featured NBA All-Star Shai Gilgeous-Alexander and the brand’s official athlete endorsers.
As part of the collaboration, SKIMS will enjoy prominent media exposure across various league platforms, including on-court virtual signage during national NBA and WNBA broadcasts, as well as on the official social and digital channels of both leagues. This partnership promises to be a groundbreaking fusion of style, sports, and culture, bridging the worlds of fashion and basketball in an exciting and unexpected manner.
