The Modern Vanguard: Fear of God Named Fashion Innovator by WSJ

By West Grand

Jerry Lorenzo, the creative force behind Los Angeles-based brand Fear of God, has earned the title of Fashion Innovator of the Year from WSJ. Magazine. Lorenzo has defied conventional business norms, establishing a grassroots brand that not only competes with but also challenges the dominance of European fashion giants.

The remarkable ascent of Fear of God to prominence becomes even more noteworthy when considering Lorenzo’s unconventional path. A decade ago, without formal fashion training, he propelled the brand to surpass established names like Supreme on bestseller lists.

In a detailed profile by Jacob Gallagher in WSJ. Magazine, Lorenzo delves into how his upbringing and spiritual beliefs have played a pivotal role in shaping the brand’s identity. He presents a new perspective on American luxury, defining it as the freedom to evolve into one’s best self.

According to Lorenzo, style mirrors the diversity of America. He articulates, “American luxury to me is the freedom to be the best version of yourself.” For the designer, it transcends regional stereotypes, becoming a rich blend of various cultures, experiences, and perspectives that visually represent the tapestry of contemporary America.

Lorenzo also addresses the intricacies of his past association with early supporter Ye, acknowledging the complexities of maintaining a relationship with the artist. Their reconnection only occurred shortly before Fear of God’s inaugural runway show in April, marking a significant moment in their journey.