TOMMY HILFIGER ENLISTS DJ Steve Aoki AND SKATEBOADER Sage Elsesser TO SHOWCASE NEW YORK PUFFER

By Alex Ford

Tommy Hilfiger’s latest collection redefines the puffer jacket, merging nostalgia with innovation. The Fall-Winter 2023 season introduces the New York Puffer, a contemporary reinterpretation of the brand’s iconic ’90s puffers. It breathes new life into classic elements such as the original Tommy tartan and the signature red, white, and blue tricolor palette, all adorned with the TH monogram print.

The New York Puffer goes beyond fashion; it embraces sustainability. Its exterior is meticulously crafted from 100% recycled polyamide, while the interior is insulated with Thermolite filling, sourced from a minimum of 85% textile waste and repurposed plastic bottles. This harmonious blend of style and eco-consciousness reflects a modern and mindful approach.

To epitomize this collection, Tommy Hilfiger has enlisted DJ Steve Aoki and skateboarder Sage Elsesser as the faces of the new campaign. Their presence adds cultural relevance, transforming the New York Puffer into not only outerwear but also a symbol of contemporary lifestyle.

In this season, Steve Aoki doesn’t just represent one Tommy Hilfiger collection; he’s also featured in the Tommy x Pendleton collaboration. This unique fusion combines Tommy Hilfiger’s East Coast sophistication, featuring the TH Monogram print, with Pendleton’s rugged outdoor aesthetic. The result is a collection filled with vibrant prints and mix-and-match options. From outerwear to pants and scarves, this collection offers a versatile and stylish sartorial playground. It’s where East Coast prep meets the untamed spirit of the great outdoors, creating a fashion narrative that is both diverse and captivating.