Yogi, Premier Consumer Product Insights Platform, Unveils $10 Million Growth Equity Funding Spearheaded by Blueprint Equity

By Adam Cranberry

Yogi, a specialized customer insights platform designed for the consumer goods industry, has officially disclosed the successful closure of its Series A funding round, with Blueprint Equity leading the financing. This round also saw continued support from existing investors, including ScOp Venture Capital, RTP Global, Data Point Capital, Remarkable Ventures, and Jaffray Woodriff. Notably, Sheldon Lewis, Managing Partner at Blueprint Equity, will be joining Yogi’s Board of Directors as part of the investment.

In today’s dynamic business environment, where consumer purchasing decisions are significantly influenced by reviews and ratings, brands are actively seeking ways to leverage data for real-time insights into product development, marketing strategies, and competitive positioning. Gautam Kanumuru, Co-Founder and CEO of Yogi, highlighted the critical role data plays in shaping these decisions. He emphasized the company’s commitment to meeting the rising demand from customers and advancing its product roadmap.

Kanumuru expressed enthusiasm about the collaboration with Blueprint Equity, emphasizing the alignment of vision and the operational resources Blueprint brings to the table. He anticipates that this partnership will propel Yogi into the next phase of growth.

Yogi’s core mission revolves around providing consumer brands with detailed insights at the product level, aiding them in the development, iteration, and marketing of their products. The newly secured capital from the Series A funding round is earmarked for enhancing product functionality, improving client support, and fueling the company’s overall growth trajectory.

Sheldon Lewis from Blueprint Equity underscored the importance of real-time customer insights in the fiercely competitive consumer products industry. He commended Yogi for its unique positioning in delivering comprehensive analytics and deep insights across various consumer product categories. Lewis expressed confidence in Yogi’s enduring business model and highlighted the exceptional value the platform brings to brands aiming to craft products that resonate with consumer preferences.

As Yogi prepares for its next phase of expansion, this strategic partnership and infusion of capital are expected to solidify the platform’s position as a key player in providing invaluable consumer insights to the consumer goods industry.